Our story
Merchandising Systems Australia (MSA) was established by Rex and Paula Hallang in 1983 with its design engineering service, manufacturing operations and warehouse located in Bayswater, Victoria.
We supply shopfittings, display and merchandising systems and full shop fits throughout Australia. We are renowned for our client-focused, timely and budget-conscious service where client satisfaction and quality of workmanship is paramount.
MSA has constructed merchandising and display products for major retail chains and shop fitters Australia wide. We have also exported products to the Japanese, American and New Zealand markets.
In addition to an extensive product selection we also offer an in-house merchandising design service.
OUR STORY
The MSA management team
Merchandising Systems Australia (MSA) was established in 1983 with its design service, manufacturing operations and warehouse located in Bayswater, Victoria. We produce commercial metal products, shopfittings, display and merchandising systems and full shopfits throughout Australia.
We are renowned for our client-focused, timely and budget-conscious service where client satisfaction and quality of workmanship is paramount.
We work with retail clients to highlight and market their product through clever design and optimal selection of materials and finishes. We design and manufacture shopfittings, display racks, point of sale displays, gondolas, retail shelving, merchandising systems and partial or full shop fit outs. We can manufacture to your design or bring our imagination and innovation to help create the best possible merchandising solution and help you gain that competitive advantage.
In 2021 we purchased a factory in Bayswater, Melbourne. Our new location has over 1700 square metres of floor space which has enabled us to purchase new machinery and streamline production flow as we continue to grow.
“We have been using MSA for over 18 years now to manufacture our metal shopfittings. We often give them challenging new fixture designs to come up with, and even with some very tight lead times, they always come through for us. Their service is of a very high quality, as is the product they produce for us.
They are a very professional company to deal with and we recommend them very highly.”